Logo design, Merchandise design

KIIRA is a Swiss-American songwriter and vocalist. She requested a new logo along with t‑shirt and hoodie designs for her first merch shop. The designs needed to reflect KIIRA’s existing aesthetic while evolving it into a more cohesive and distinctive visual style. KIIRA also asked that her love of butterflies be represented in the logo and apparel. The collection launched to great feedback from KIIRA and her team, and the designs quickly became a central part of her merch lineup.